The Futures Of The Human Race
A book by Michael Godfrey Bell

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BOOK ONE: 2007 - GLOBALIZATION

Chapter Two: Cultural Globalization

 

 

What Is Culture, Anyway?

Introduction

Human Consciousness as the Receptacle of Culture

The Role Of The Nation State In Establishing Cultural Uniformity

The Beginning of the End for National Consciousness

The Internet

The Future of Language as a Cultural Marker

Organizational and Commercial Trends Towards Cultural Globalization:

Education

Health

Sport

 

 

What Is Culture, Anyway?

Few words are as hard to define as culture. In a strict, anthropological sense, 'cultural' is often used in contradistinction to 'genetic'. That's to say, if a piece of human behaviour cannot be attributed to genetic evolution, then it is said to have a cultural origin. On the other hand, in discussing the culture of a human group or tribe, the word is usually being used in a portmanteau sense and includes both genetic and non-genetic elements.

In this book, it would not make much sense to discuss the globalization of genetic aspects of culture, since they are already common to all humans; clearly, its arguments are concerned more with the differences between humans rather than their similarities.

On the whole, the word will be used here to convey the totality of the idea that a person has of their own (or another) society, and inevitably this is going to trespass sometimes onto genetic ground, not least because it is often unclear where the dividing line actually occurs.

Introduction

This chapter continues the analysis of the process of globalization. Although the word itself is most often used in economic contexts, and the vociferous opponents of globalization focus their attentions mainly on its economic dimensions, cultural globalization is arguably more fundamental to the process. Without cultural globalization to create a common mental framework among humans, economic or political globalization would have little impact on most aspects of human life.

When American chocolate bars began to elbow traditional Russian sweets off the supermarket shelves in the 1990s, the Russians called it 'snickerizatsiya'. Even the old-style magazin (grocery store - and it was a French word adopted in the 18th century) turned into a 'supermarkyet'; and you can't move in Central Moscow without falling into an Irish bar.

The French look down their Gallic noses at 'Mickey Mouse' culture (a French word, of course) and have a grand institution whose task it is to maintain the purity of the sacred French language. But still there is Disneyland outside Paris, where children go at le 'weekend', and there are 'pubs' on the Champs Elysees.

Economic and political globalization is driven mostly by international or global institutions and organizations, assisted by language; but cultural globalization is driven by language, assisted by revolutions in communications and travel.

Culture, as expressed and articulated by groups of people (nations, villages, schools, legislatures, clubs etc) evidently changes along with development of individuals' internal understanding of their roles. Since much of the cultural identity of modern human individuals is wrapped up with the concept of nationality, changes to the form, role and status of nations will have a disproportionate influence on culture.

Says Martin Wolf 1 : 'The State normally defines the identity of human beings. A sense of belonging is a part of people's sense of security. It is perhaps not surprising that some of the most successfully internationally integrated economies are small, homogeneous countries with a strong sense of collective identity.'

That is no doubt correct, but its corollary is that as people increasingly feel themselves as actors on a global stage, rather than on a national stage, so will culture become global rather than national. This is not at all to say that culture will become homogenized into some kind of featureless global mish-mash - what is feared by some opponents of globalization - because a person who steps out of the strait-jacket of national cultural identity has freedom in both directions, both onto a bigger stage and also onto selected smaller ones.

Human Consciousness as the Receptacle of Culture

Clearly, individual consciousness plays a major role in the understanding and expression of culture; and cultural change over time needs to be seen at least in part as linked to changes in individual and group consciousness. As noted in the Introduction, it is certainly not right to think that the consciousness of an individual, as we experience it in the 21st century, is to be taken as a fixed aspect of human individuals throughout time, or even through recorded history. There is much argument about when consciousness originated, and why, but not much dispute that it has enlarged enormously over the last few thousand years. Even more surely, self-consciousness can be taken to be a relatively recent addition to the equipment of the human psyche.

Emile Durkheim 2 describes the individual consciousness as being the receptacle of content held in the 'collective consciousness', meaning somehow the cultural burden of society. However, it needs to be said that Durkheim, as would be expected for the period at which he was writing, does not distinguish clearly between the conscious and and the unconscious as these terms are now understood. The very word 'unconscious' does not occur in Durkheim's book (first published in 1893) until page 150, where 'instinctive' would do almost as well. It wasn't until Freud (after 1900) that humans began to be conscious of their unconscious in the modern sense of the term! 'Psychic' might be a possible replacement for 'conscious' in Durkheim's writing.

Durkheim's statement about culture is therefore not that useful in discussing consciousness in the modern sense as distinct from the overall cognitive apparatus (see Kuper 3 , for instance ). However, many other writers are in agreement with Durkheim both that the individual takes her moral content from the collective, and that the individual psyche plays an increasingly prominent role in society.

Steven Mithen 4 quotes Nicholas Humphrey in asserting that the biological function of consciousness was to allow one individual to predict the behaviour of another. He seems to accept that human consciousness broadened over time as the modern mind was created. Thus, for Mithen, chimpanzees have consciousness, but only in respect of social interaction, while modern human consciousness covers a much broader array of mental activities.

Whether or not consciousness evolved partly in order to allow the participation of human individuals in the culture of the groups in which they lived, it is a fact that culture can hardly exist without a mechanism to generate adherence to common norms of behaviour, and that this requires individuals to be aware of their behaviour in relation to that of others. The cultures that developed prior to the emergence of the nation state, or more generally, prior to the development of a hierarchical model of society (say, prior to 10,000 years ago), were heavily skewed towards the realities of life in a kin-group, and/or the hunter-gatherer group.

Such cultures certainly included rules for inter-personal behaviour, observance of myth-based social practices, language, the use of music, dance and painting for mythic or plainly social purposes, the organization of trade, and most importantly the maintenance of kin-group bonds through marriage and other relationship types. However, in the absence of any permanent means of recording information, or of permanent, specialized institutions, culture remained limited to what could be passed on by individual tuition, and was surely far more dependent on basic, unvarying human nature than on separately developed norms.

Anthropologists and ethnologists stress the cultural commonality of the primitive tribes they have studied, although the detailed expression of cultural traits varies widely. Language is the most obvious example of this, but other central planks of early group-based cultures include dispute resolution (the delivery of justice, to use a fancier term), trading practices, and myth-based behavioural codes. The commonality of these features of human society, which were largely preserved in the societal and cultural forms which developed during the earlier stages of recorded history, indeed right up to mediaeval times, was to be blown apart by the development of the nation state.

The Role Of The Nation State In Establishing Cultural Uniformity

As explained in the Introduction, a sense of national cultural commonality came into being as a result of the spread of nation states in the 17th to 19th centuries, driven by the emergence of national 'print-languages' which fostered a feeling of community among their users (readers), although 'print-languages' and nations were by no means co-terminous (see Benedict Anderson 5 .) Nations as such had existed prior to the 15th century, but owed little to any sense of nationality among their inhabitants.

It's probably not accurate to think of national consciousness as somehow replacing the previously existing layers or aspects of consciouness: a 19th century worker still belonged to a nuclear family, an extended family, a local community and a host of other groups, each of which contributes its own cultural resonance to the individual's total cultural equipment. However, the State certainly did deliberately try to create over-riding cultural imperatives (patriotism, for example), and other national cultural content came about through the agency of the media, sometimes with government's active involvement and sometimes without.

In between national culture and private group-based culture there is a set of group-like associations which exist for a variety of semi- or purely public reasons, and which contribute strongly towards the cultural totality of an individual's environment. Trades Unions are an obvious example. This aspect of states has been widely investigated in public choice theory. Many of these types of group have unhelpful features, and they are far from conforming to the ideal of a human collective.

Richerson and Boyd 6 describe how the trend towards larger groupings that has accompanied the growth of the State has tended to be an abuse of the nature of the basic, evolved human group: 'Almost everything in modern life - trade, religion, government and science - is a mistake from the point of view of the selfish gene.'

Mancur Olsen 7 shows that the activities of special-interest groups at policy level have a negative impact in economic terms. Obvious examples would include trades unions, employer organizations and producer lobby groups. In most respects they are no advertisement for groupishness, and what can one say except that you have to fight fire with fire. It is the fault of the State that trades unions, which once upon a time fulfilled useful social roles for their members are now reduced to holding out begging bowls and standing in the way of change.

Although printing was the primary technological innovation which allowed modern nation states to form, they have not been slow to use other innovative communication techniques, including of course wireless, television and the movies quite effectively in order to (mis)educate, (dis)inform and (over)control their citizens; this is a process that perhaps reached its apogee during the Second World War, when most countries exercised stringent control over the content of newspapers, books, radio, movies and other media. In other words, they attempted to control the cultural life-blood of their societies.

This was a difference only in degree, rather than kind, to what had already been increasingly the case. By the beginning of the 20th century, individuals already conceived their cultural identity in strongly national terms. This had not been the explicit goal of nation states, although they would not have been unhappy about such an outcome.

The emergence of national stereotypes is one indication of what had happened. They were and are extremely well developed for almost all significant nations. Think of John Bull; the Germans occupying sun-beds in a famous TV advertisement; 'loud' Americans 'over here'; the French with their berets and wine; Italians in shades and stripey t-shirts; and so on. These cultural personifications of countries date from the 19th century, evidencing the fact that 'country' had become a major indicator of cultural identity. This would have been a nonsensical idea 500 years before.

National stereotypes are alive and well in the early 21st century, although their time in the sun may be coming to an end. The British national cultural assemblage includes:

Warm beer
Being reserved
Lager louts
Pubs
Football hooligans
Mean Scotsmen
Drunken Irish
Morris dancing
The BBC
Red London buses
The friendly bobbie
Blackpool Tower
Benny Hill
Inability to speak foreign languages
Fox-hunting
Whippets
The Beatles
Remembrance Sunday

This list could be five times as long; but there is no need to go on, the picture is clear. Any given individual in the UK would align themselves with only a few, or possibly even none of these categories; never mind, it is a description of Britishness which is instantly recognizable to Brits, and to many other non-British people in the world. Benny Hill is very popular in Russia, along with Shakespeare and Absolutely Fabulous.

Does one suppose that 14th century villagers would have had a corresponding set of cultural categories to mark themselves off from other people from far away? It is a fascinating exercise to imagine how such people might describe the distinguishing characteristics of their culture if we were now able to ask them about it. Here's a guess:

Feudal ties
Tithes
Agriculture
Archers
Demotic speakers (the feudal lords spoke French or Latin)
God-fearing church-goers
Beer
Outlaws
Beggars
Markets
Sheep

Would the list have been about the same anywhere in Europe, except perhaps for the sheep? The comparison illustrates how individual consciousness has expanded to take in concepts linked to nationality, and it could not have done this without the advent of communications technologies, first books, then newspapers, radio and television.

The Beginning of the End for National Consciousness

The second half of the 20th century saw a number of developments which have further expanded consciousness in a way that tends to diminish national identity and to allow individuals to see themselves in a broader context.

The availability of recording and communication techniques was the pre-condition for this to take places, and after WWII when states had less need to control their citizenry, people began to take advantage of new freedoms to travel physically and mentally on a mass scale.

It would not be right to say that school primary and secondary education (firmly in the grip of nation states, after all) has played a major role in the cultural expansion we have witnessed in the last 50 years. Curriculi are woefully archaic, and teachers are a highly conservative force in cultural terms. We must look elsewhere for a number of trends that have played their part in the process: a boom in tertiary and adult education, more leisure time, more money, the mushrooming of television content and the introduction of popular air travel are some of the most important of these; and now the Internet will become the most important of all.

Highly educated people tend to sniff at the popular culture that has been created by and for the mass market. There is certainly something rather repellent about the image of an obese, chav couch potato surrounded by empty lager cans, watching reality TV. (Perhaps this is only a British stereotype, in any case.) But that is to disregard the millions of young people who have degrees (even if only in media studies), have done a gap year in some vaguely socially responsible way, are working in a job with prospects, and in a hundred ways have cultural perspectives that enormously outstretch the mental universe available to their grand-parents working in the mine or the fields.

The Internet

Technology impacts on individual brains by enlarging the cognitive space accessible to the human mind. The social group and language itself was the first adaptation used by humans to increase the amount of information available to individuals. Much later, humans used writing to record and store information they could not carry in their brains. Printing enormously extended the availability of written stores of material. Now, physical means of extending linguistic consciousness have been succeeded by other types of recording technique, including video, DVD, movies, and computer storage. All these add to the reach of consciousness and consequently the extent of human culture.

The Internet enormously expands the universe of cultural content available to an individual. Although life already seems unimaginable without the Internet, it has only been an embedded feature of normal life in advanced nations for less than ten years. There is therefore no adult generation for which the Internet has been an embedded part of their childhood, and no-one knows what will happen when the 'wired' generation now growing up starts to contribute to the cultural burden of society.

Unlike other inventions that have expanded human consciousness, however, the Internet plays to the strength of the human tendency to affiliate and associate.

A Californian e-Bay trader living in a 'gated' community who accumulates his profits in an offshore bank account (legal as long as he pays his taxes), spends his evenings on World of Warfare, chats with putative Ukrainian girl-friends over Skype VOIP, and goes to his tennis club (games set up using ICQ, of course, among club members) in the afternoons is about as detached from the conventional 'real'-world economy as he could be. Almost everything he does is the result of group activity and is governed by sets of group rules (laws) that are independent of the State's rule of law.

The insistent intrusion of 'trade' into Internet groups is no surprise to an evolutionary biologist: as noted both in the Introduction and in Chapter 1, trade was one of the first characteristic activities of human hunter-gatherer groups once they began to settle down, or perhaps even before. The instinct to trade is very deeply rooted in the human psyche, and sits on very nearly the same level of the unconscious as does groupishness. Nation states, among their other crimes, have tended to set severe limits to the ability of individuals to express their proclivity to trade, first by encouraging a pattern of existence in which people work until they are too tired to do more than go home and sleep, by marking off most 'professions' and reserving them to monopolistic groups of middle-class individuals, and by selling (also monopolistic) trading privileges in many economic sectors to individuals or companies.

The explosion in car-boot sales and 'Sunday markets' which followed the development of mass motoring in the UK bears graphic witness to the amount of bottled-up trading energy resident in wage-slaves. What is now happening on the Internet in terms of trading, through such as e-Bay and virtual reality environments will dwarf the car-boot phenomenon.

The impact of the Internet on society is explored in much greater depth in Chapter 7, while Virtual Internet Communities (VICs) such as World of Warcraft are analysed in Appendix 3.

Here, it is enough to note that the Internet will enormously enlarge the cultural psychological space occupied by private groups, widely defined, while tending to eat away at the cultural foot-print of national and quasi-State organizations by increasing the objectivity of individuals and leading them to question the right of such organizations to the cultural hegemony they claim.

The Future of Language as a Cultural Marker

As has been seen, language is a dominant factor in establishing the cultural space of an individual. Before language existed, it is reasonable to suppose, culture would have been limited to music, dance, graphic images and mythic ceremony, with some very primitive aspects of inter-personal relationships, all of which could be transmitted by imitation.

As we have also seen, the invention of printing made language available as a tool of mass indoctrination or education, and prepared the ground for the emergence of modern nation states.

There are an enormous number of languages in existence, and they are in a constant state of evolution, so that it would never be possible to define that number exactly. Ethnologists and anthropologists constantly bemoan the loss of diversity in languages as minority cultures become subsumed into more successful ones. If a language has not been written down (still the case for a majority of the languages spoken on the planet) then once it has died out, its culture is lost. The culture of a written language survives the death of the language in the sense that books, plays, operas and other cultural artefacts involving language remain extant, and can give some clue of what the culture of speakers of the language may have been like. But without a recording of the psyche of a speaker - and preferably many speakers - of the language, how far can one really assert that we 'know' that culture?

The question is far from academic, since the time is not far off (2020?) when immediate machine translation from one language to another will become a reality, and soon after that (2030?) there will be a 'babel-fish' as in The Hitch-hiker's Guide To The Galaxy - an implant which will enable an individual to hear another's speech in her own language. These technologies, and the implacable advance of English as a common global language, will undermine the existence of today's widely differentiated set of languages and the variegated cultures they generate.

There are further, more speculative possibilities. Despite intense study, there is no agreement yet on whether psychological concepts exist in the absence of language, and are merely clothed in verbal form when communicated to one's linguistic consciousness or to the outside world, or whether the concepts are stored in absolute linguistic form. The present and future roles of language in delivering culture, and the extent of non-linguistic symbolic cognitive representation will be dealt with more thoroughly in Chapter 9, Language and Other Cultural Artefacts. But perhaps it is not a distortion of the situation to say that opinion is tending towards a considerable degree of independence of conceptual thought from language. It is quite difficult to explain a person who speaks a number of languages equally fluently without supposing some degree of shared conceptual storage.

It is not necessary to posit the existence of telepathy in order to have a non-linguistic world: experiments on the control of prosthetic limbs without the mediation of nerves or even the immediate sensory apparatus of the medulla oblongata show that psychological events and decisions pass through a varied set of implementing and converting mechanisms before they have their effect in the physical world. Can it be ruled out that direct radio (or magnetic) communication could take place between people's psyches without the interposition of language?

If it's the case that language is at least partly just a cloak placed around non-linguistic thought for the purposes of expression, then it is possible that communication between individuals could become non-verbal, at least to an extent. What then of culture? Beethoven will still be Beethoven; Cezanne will still be Cezanne; and love will still be love: 'A rose by any other name smells just as sweet'.

Is it possible then that culture, to the extent it is carried by particular forms of linguistic expression, is a spandrel, ie it is an accidental by-product of evolution? Maybe culture, in so far as the word means 'what makes someone different', is just something that gets in the way? Of course, in so far as it means, what makes someone individual, that is fine.

Well, retreating from such speculations to firmer ground, it is at least undeniable that mutually understandable linguistic communication will shortly exist, regardless of the 'native' languages of the speakers and listeners concerned. This is certain to have a powerful effect in terms of reducing cultural differences between nations.

Let's explore that a little. Human nature is a given; that is the inescapable conclusion of countless researchers. Humans, all humans, have at least the following social characteristics:

  • A propensity to affiliate
  • Ability to belong to multiple groups simultaneously
  • Awareness of one's membership of groups and of the others who belong to them
  • Ability to communicate on a group level, and to display behaviours which are constant and predictable among members of a group
  • Ability to function in a complex social hierarchy
  • Use of grooming, deception, gossip and reputation management techniques
  • The ability to distinguish individuals and remember their behaviour, and behave back accordingly.
  • Shared intentionality, and a theory of mind
  • Reciprocal altruism; a tendency to help other members of groups to which the individual belongs
  • Xenophobia; a tendency to fight and mistrust members of groups other than one's own
  • The possession of a shared (collective) unconscious among all humans which contains archetypes and myths spanning a very wide range of aspects of human life
  • The possession of a shared (collective) unconscious which contains information about the characteristics of groups to which the individual belongs
  • The ability to feel and express a wide range of emotions, including fear, joy, pride, rage, happiness, misery, shame
  • The ability to empathize
  • The ability to learn and use language of various types (mimetic, visual, conceptual and spoken)
  • Musical ability and the propensity to dance
  • Consciousness of group memberships and the capacity to submit to group demands at the expense of individual desires
  • A tendency to accept guidance from qualified 'elder' members of a group to which an individual belongs
  • A propensity to exchange and to trade

Nowhere in the list will you find any of the British cultural characteristics set out in a previous section; they exist courtesy of the power that language has to form and preserve cultural ideas (one could almost say 'memes', along with Richard Dawkins).

'Mean Scotsmen' is a sample British cultural characteristic given above, and which arguably could not exist without the linguistic concepts 'mean' and 'Scotsmen'.

No-one supposes that any given Scot is necessarily mean, let alone that all Scots are mean. Nonetheless, most English speakers and quite a few non-English speakers will have that generalization in their psyches and will employ it, whether consciously or unconsciously, in deploying linguistic and other behaviours when a Scotsman forms part of a life situation. But meanness is not a standard human characteristic. This is not to say that it is inappropriate sometimes to be mean, just that it is wrong to think, however jokingly, that a particular type of human is mean by nature. And it is language that causes such a result. Maybe we will be better off without it! At any rate, we would be better off without the cultural distortions that are embodied in the existence of different languages.

The argument can be left there, for the moment. Parts Two and Three will take it up again in the effort to map possible futures for the human race.

Organizational and Commercial Trends Towards Cultural Globalization

Important as they may be, nationality and language are far from being the only influences on the cultural mind-set of an individual in the 21st century.

Travel has already been mentioned. Among the other fields which are likely to contribute to the process of cultural globalization are education, health (including charity) and sport. The remainder of this section consists of descriptions of some of the more prominent international organizations working in these fields, along with some general remarks to begin each sub-section.

All of the organizations mentioned are described in comparable or greater detail in Appendix 1.

Education

As noted above, nation states have exercised a stranglehold over primary and secondary education for the last 100 years or more. Their motives are very mixed, but certainly include the desire to create obedient, socially well-adjusted citizens. Even the private educational sector in major Western countries has followed a pro-state agenda. It is joked that the British private school system was designed (by the Victorians) to train Rhodesian policemen; and it was true in a general way that such schools existed to produce a carefully crafted supervisory elite for a colonial power. The problem is that they have hardly changed since.

The conservatism of education professionals, and the tendency for special interest groups such as religions to seize upon education as a means of propagating their particular world views conspire to reduce the responsiveness of the educational system to ongoing cultural trends, at least at primary and secondary levels.

In addition, parents are not slow to impose their own ideas and prejudices on their children. This is a controversial subject; but it has to be asked whether bringing a child up in a highly sectarian environment which may be at odds with surrounding social culture is really doing it any favours. Examples in contemporary European societies are not hard to find.

Tertiary education has been freer, and more practical, since in most countries it has not been directly under state control, although usually it has some financial dependency on the state. And adult education has been largely market-driven - but the damage has already been done, in most cases!

What is needed is a free market for education, and this is nowhere in sight other than perhaps in management education and in a very primitive way, on the Internet. The impact of education on the development of human thought will therefore lie largely in the hands of individuals who choose to take advantage of educational opportunities away from the mainstream. The Internet will eventually have a powerful impact in this respect, and there will be a great expansion of institutions such as the UK's Open University which allow remote learning.

The signs of change can already be discerned. A search on Yahoo for business schools brought up 331 links; among the first 20 of them, all business schools, 7 are in the USA, 11 in Europe, one in Japan and one in Brazil. In 17 out of the 20, the language of tuition is English; the exceptions were one college in Italy, one in France, and the one in Brazil (Portuguese language). A search for business schools in the French language shows that almost all of them operate in English; even the Grenoble Ecole de Management (!) has an English web-site.

At primary and secondary level, the 'international schools' movement is quite prominent and is growing rapidly.

Educational Organisations:

The International Baccalaureat Organization currently works with 1,895 schools in 124 countries to develop and offer programmes to more than 487,000 students aged 3 to 19 years. Says its Director, Dr Seefried: 'What started as an education of the citizen in a local or state context has to now embrace not only an education for national citizenship but also a cosmopolitan sense of civic responsibilities. In a much enlarged global context, the teaching of ethics and ethical decision-making has to be grounded in the shared values of our common world heritage and traditions of learning.'

The European Council of International Schools provides services to support professional development, curriculum and instruction, leadership and good governance in international schools located in Europe and around the world. ECIS says that its schools are committed to the promotion of an international outlook amongst all members of their communities, and that their staff and students are characterized by knowledge of, and respect for, the beliefs and values of their own and other cultures and by the willingness to acknowledge the existence and necessity of a range of perspectives.

ECIS members and affiliate members serve and support member schools through an ongoing process of professional renewal characterized and facilitated by networking, research, sharing and collegiality.

The Asia Society's International Studies Schools Network (ISSN), a US organization, says: 'Urban secondary school students deserve an opportunity to be successful within an increasingly global environment. By introducing the study of world regions, languages, and international affairs into the national high school reform agenda, Asia Society aims to modernize instruction and be a catalyst for “bringing the world” into the classroom.

International Schools Services, founded in 1955 in Princeton, New Jersey, is dedicated to educational excellence for children attending international schools worldwide. ISS plans and manages schools throughout the world for companies, individuals, and consortiums and currently works with more than 300 international schools.

The International Schools Association has a general brief to support the development of international schools and was instrumental in the development of the International Baccalaureate Organization (see above). It is linked to UNESCO.

Health

There are vast numbers of international health and relief organizations, charitable, religious or public in their nature, but here the concentration is on those organizations whose agenda takes in cultural and ethical change in addition to relief or health improvement as such.

Health Organizations:

The International Committee of the Red Cross (ICRC) says it is an impartial, neutral and independent organization whose exclusively humanitarian mission is to protect the lives and dignity of victims of war and internal violence and to provide them with assistance. It directs and coordinates the international relief activities conducted by the Movement in situations of conflict. It also endeavours to prevent suffering by promoting and strengthening humanitarian law and universal humanitarian principles.

Medecins Sans Frontieres. It is part of MSF's work to address any violations of basic human rights encountered by field teams, violations perpetrated or sustained by political actors. It does so by confronting the responsible actors themselves, by putting pressure on them through mobilisation of the international community and by issuing information publicly. In order to prevent compromise or manipulation of MSF's relief activities, MSF maintains neutrality and independence from individual governments.

The Global Health Council, formerly the National Council of International Health, is a US-based, nonprofit membership organization that was created in 1972 to identify priority world health problems and to report on them to the US public, legislators, international and domestic government agencies, academic institutions and the global health community. The Global Health Council Policy Series provides a platform for global health practitioners to inform and engage in global health policy through congressional briefings, educational forums, and policy dinner dialogues.

The World Health Organization is the United Nations specialized agency for health. WHO is governed by 193 Member States through the World Health Assembly. From the perspective of developing global standards and practices, the WHO's Ethics, Trade, Human Rights and Health Law (ETH) unit is relevant.

The work carried out by ETH, which involves technical units across WHO/HQ as well as regional and country offices, ranges from activities that date to WHO's founding to responses to the most contemporary challenges facing Member States. It aims to promote human dignity, justice and security in health, and to ensure that the emerging global architecture for health governance is developed in line with ethical and human rights principles.

The International Medical Informatics Association is an independent organization established under Swiss law in 1989. IMIA plays a major global role in the application of information science and technology in the fields of healthcare and research in medical, health and bio-informatics.

In the next few years IMIA says it will focus on "bridging the knowledge gap" by facilitating and providing support to developing nations. Specific goals include supporting the ongoing development of the African Region, and, on a broader basis, the development of the "Virtual University", an ongoing initiative of IMIA’s working Group 1, Health and Medical Informatics Education.

At the fall meeting of 2000, a task force was established by the General Assembly to develop an Ethical Code of Practice for adoption by IMIA. The resulting draft was reviewed by the General Assembly in the 2001 meeting, following detailed consultation with IMIA member countries and was submitted for approval in the fall of 2002.

The Council for International Organizations of Medical Sciences (CIOMS) is an international, non-governmental, non-profit organization established jointly by WHO and UNESCO in 1949.

The main objectives of CIOMS are:

  • To facilitate and promote international activities in the field of biomedical sciences, especially when the participation of several international associations and national institutions is deemed necessary;
  • To maintain collaborative relations with the United Nations and its specialized agencies, in particular with WHO and UNESCO;
  • To serve the scientific interests of the international biomedical community in general.

To achieve its objectives, CIOMS has initiated and coordinates long-term programmes in Bioethics (the issuance of international guidelines for the application of ethical principles in various key areas), Health Policy, Ethics and Human Values, and Drug Development and Use (standardized international reporting of individual cases of serious, unexpected adverse drug reactions).

It will be seen that, although there are as yet no formalized international rule-making or judicial bodies in the health sector, most of the organizations listed above are working their way towards global structures of ethical and practical guidelines. Within say 20 years, surely, the standards will have mandatory global application, and there will be a system of specialized tribunals to handle dispute resolution and rule-breaking among health practitioners and national agencies.

Sport

While education and health have been seen as a primary responsibility of national governance for quite a long time, at any rate since the beginning of the 20th century, governments have not concerned themselves overmuch with sport until relatively recently, and then more from a 'patriotic' perspective than with regulatory or supervisory intent. This has not prevented the emergence of global sporting bodies; if anything, perhaps, it has given them more freedom to make and enforce rules.

Sporting Organizations:

The General Association of International Sports Federations says it is the only forum 'bringing together the whole of sports organizations once a year to exchange viewpoints on themes of common interest'.

Among the objectives laid down in its Statutes, GAISF is to:

  • maintain the authority and the autonomy of its members;
  • promote closer links between its members and all other sports organizations;
  • co-ordinate and protect common interests;
  • collect, verify and disseminate information.

GAISF's General Assembly met in Lausanne on 5 November 1988 to agree a text which 'specifies the means and the practical goals of GAISF's International Member Federations and expresses most of all the international sports movement's will to preserve sport's fundamental values, and most particularly its educational aspects, despite the strong pressures to which it is presently confronted'.

The Olympic Movement includes the International Olympic Committee (IOC), Organising Committees of the Olympic Games (OCOGs), the National Olympic Committees (NOCs), the International Federations (IFs), the national associations, clubs and, of course, the athletes.

The IOC Juridical Commission was created in 1974. Its terms of reference include carrying out studies of a legal nature on issues which may affect the interests of the IOC.

In 1999, the International Olympic Committee's (IOC's) Executive Board created an independent Ethics Commission comprising eight members. The Ethics Commission has three roles:

  • It draws up and constantly updates a framework of ethical principles, including especially a Code of Ethics based on the values and principles enshrined in the Olympic Charter. These principles must be respected by the IOC and its members, by the cities wishing to organise the Olympic Games, by the Organising Committees of the Olympic Games (OCOGs), by the National Olympic Committees (NOCs) as well as by the "participants" in the Olympic Games;
  • it plays a monitoring role; as such, it ensures that ethical principles are respected; it conducts investigations into breaches of ethics submitted to it, and, when needed, makes recommendations to the Executive Board;
  • it has a mission of prevention and advising the Olympic parties on the application of the ethical principles and rules.

The IOC has developed a highly prescriptive framework for Olympic marketing, which it requires national host governments to incorporate into national law. Nothing could more clearly demonstrate the impact of globalised (shall we call it oligarchic?) sport on national prerogatives.

Perhaps though the most noticeable feature of the IOC's world judicial role is the World Anti-Doping Agency (WADA), which ' promotes and coordinates the worldwide fight against doping in all its forms'. A major initiative of the new organization has been the development of the World Anti-Doping Code (“Code”), finalized in 2003, and which has been adopted by a large majority of countries.

Federation Internationale des Football Associations

Many sports have global status and organizations to match, but superstar status has to be accorded to football, which is the nearest thing there is to a global sport. FIFA has considerable legislative and judicial power which in many respects over-rules or has spawned national legislation.

FIFA was founded in 1904, although the stand-offish British did not join for some years. FIFA now has more than 200 national member associations.

Key FIFA regulations are those for the status and transfer of players, for players' agents, and for match agents. There is a Dispute Resolution Chamber. The FIFA disciplinary code encompasses doping, corruption, arbitration, racism, stadium bans and ineligibilty and provides for the Disciplinary Committee and an Appeal Committee. In keeping with FIFA's policy regarding the separation of decision-making powers, members of these committees reach their decisions entirely independently. They receive no instructions from any other body, and may not sit on any other FIFA committee.

From very early on, clubs and players were forbidden to play simultaneously for different National Associations, and disciplinary action taken by one member association was automatically recognized by all others. Only FIFA alone was entitled to handle the organisation of an international competition. Outsiders were forbidden to organise matches for lucrative purposes. In 1905, when the "English Ramblers", an improvised English football club, wanted to play games on the continent without the authorization of the Football Association, FIFA forbade its members from playing against this team.

The Court of Arbitration for Sport came into existence in the 1980s. All Olympic International Federations but one and many National Olympic Committees have recognised the jurisdiction of the CAS and included in their statutes an arbitration clause referring disputes to the CAS. It is described in greater depth in Chapter 5.

Summary

Allowing for the difficulty in defining 'culture', this chapter has demonstrated that globalization is well advanced in most, or perhaps all of the fields which contribute to an individual's mind-view of society and her place in it, at least for people living in relatively developed parts of the world. If once, the average citizen saw herself primarily as a fairly featureless cog in a national machine, now the average person also sees herself as having broad potential on a variety of global stages. The individual's cultural consciousness has enormously increased, and the proportion of it occupied by national affairs and stereotypes has much dimished.

Footnotes:

1. Wolf, M (2004) Why Globalization Works, Yale University Press

2. Durkheim, E (1984) The Division of Labour In Society, tr W D Halls, Simon & Schuster, New York (originally published in French in 1893)

3. Kuper, A (1996) Anthropology and Anthopologists; The Modern British School, (3rd edition; first published 1973) Allen Lane The Penguin Press, London

4. Mithen, Stephen (1996) The Prehistory of the Mind, Thames & Hudson, London

5. Anderson, B (1991) Imagined Communities: Reflections on the Origin and Spread of Nationalism, (2nd ed, first published 1983), Verso, London

6. Richerson, P J, and Boyd, R (2004) Not By Genes Alone; How Culture Transformed Human Evolution, University of Chicago Press, Chicago and London

7. Olsen, M (1982) The Rise And Decline Of Nations, Yale University Press, New Haven and London

 

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